Gramadense is a Brazilian chocolate manufacturer. With over three decades of experience, it is always adding new items and flavors to its menu. Headmade created the flowpack packaging solution for its truffle and liqueur bonbons collection.
The concept is based on cocoa, a key ingredient in chocolate making. Its fruits, seeds, leaves, and flowers were simplified and turned into a geometric pattern that served as the foundation for the visual identity.
The bold color palette was set up to accentuate flavors, interact with a broader audience, and boost product awareness at retail. An depiction of the product was created for each truffle, along with the ingredient that corresponded to the flavor. For the bonbons, the apparent filling was illustrated.
Exclusive lettering, a quality seal, and a typeface and packaging formatting research all contribute to a modernization of the company's visual language, broadening its market niche reach.
Conception and Art Direction: Ricardo Heiderscheidt
